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Boomers Marketing is a targeted agency created for and by baby boomers. Our speciality is marketing and advertising to Canada’s fastest growing, and wealthiest, demographic group – the 50+. This is a market just waiting to be tapped People over 50 now comprise 35% of Canada’s adult population and control 55% of the nation’s discretionary spending power. Over the next decade, Canada’s 50+ population will increase another 30%. Baby boomers have money and will spend Not only are the boomers where the money is, research shows they’re prepared to spend it. For most people, the years between 50 and 59 represent a decade of change. Kids grow up and leave home, more money is available for travel and luxury goods, houses are traded in for condos and retirement sites beckon. Spending habits change accordingly. |
Only 10% of advertising is targeted to this age group The language, situations and humour in advertising is often not relevant to them. And even the few marketing efforts that are directed at the 50+ all too often miss the mark by relying on outmoded attitudes that reflect not the boomers but their parents’ generation. Are you ignoring what may be your single biggest growth opportunity? Boomers Marketing can help you reap the rewards of effective marketing to the 50+ demographic. We know how to market to boomers because we are boomers. We can offer strategic planning, advertising, corporate communications and promotion. And we can make sure you get it right to the 50+. |
To arrange for a brief presentation that outlines up-to-date research on the 50+ market and its importance to marketers, contact us: |
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