Bob brings 25 years of experience in all facets of marketing - including strategic planning, research, advertising, direct mail and promotion – to Boomers Marketing. With a résumé that includes five years at Procter & Gamble and eight years at CIBC, as well as previous experience at Y&R and Palmer Bonner (now Bozell Jacobs), he knows what it’s like to sit on both client and agency sides of the table. He also offers significant experience as an independent marketing consultant.

Bob is a former Partner and VP of Marketing for a small, leading edge company in internet and multimedia software development. Bob has been responsible for the successful launch of more than 30 new products and services. He can offer hands-on experience in categories that range from software to financial services, from cleaners and other household products to food and entertainment.		 David has been active in the consumer marketing world for over 30 years. He began his career at the international research company, A.C. Neilsen, before turning to communications. In 25 years with Leo Burnett, where he became an Executive Vice President and Client Services Director, David gained experience with, and insight into, every area of communications. He has successfully led programs for many high profile, strategically driven, national and international clients including Bell, Pepsi Cola, Kellogg’s, P&G, Pillsbury Green Giant, VISA, Nintendo, Wrigley, Carter-Horner and Signature Vacations.

More recently he has combined his communications consulting business with teaching Account Management Practices and Advertising Planning/Campaign Management at Centennial College.

David well understands the need to, first, understand the issues facing the targeted consumers and, second, speak to them in their language.
A graduate of the Ontario College of Art (now OCAD), Judy began her agency career at Ronald Reynolds (now FCB) and Bates before joining Leo Burnett where she became a VP, Creative. Working there with Lynda as a senior creative team for ten years, Judy shares responsibility for successful campaigns in television, print and outdoor for multinational companies including Pepsico, Beatrice, Kellogg’s, Visa and Cathay Pacific. She also pretty much pioneered truck advertising with Beatrice cows and Facelle Royale kittens!

After leaving Leo Burnett to form Headturner Communications in 1995, Judy successfully switched her focus from primarily television advertising to primarily print creative, with award-winning work for clients such as Bayer U. S., TAB and the Toronto Heart Health Partnership. In addition to her creative work, Judy is now also training the next generation of advertising practitioners. In 2004 she joined the faculty of Mohawk College where she is currently teaching courses in Advanced Art Direction, Portfolio Development and Career Management, Introduction to Advertising and Campaign Development.		 Lynda began her advertising career at J. Walter Thompson and Publicité Bates in Montreal before moving on to Ted Bates and Palmer Bonner (now Bozell Jabobs) in Toronto. She has worked with clients ranging from small entrepreneurs to multinationals and offers extensive experience in both consumer advertising and direct mail. She has helped create successful campaigns in everything from packaged goods (for clients such as Kraft General Foods, Pillsbury and P&G) to airlines (Cathay Pacific); from services, financial and otherwise (Visa & Bell Canada) to pharmaceuticals and OTC products (Bayer & McNeil Consumer Products).

Before becoming partners with Judy in a creative services boutique, Headturner Communications, in 1995, Lynda worked with her as a senior creative team at Leo Burnett where both held the title of VP, Creative. At Headturner, in addition to consumer-targeted campaigns, Lynda has also handled many creative assignments in the business-to-business category for clients such as KPMG, Integra Financial and Aramark.