Getting it right to the 50+ demographic requires a lot more than making the right media buy. (Obviously, the right media buy matters!) Getting it right requires genuine insight into the target market. It means knowing what they like and don’t like, what tickles their funny bone vs. what strikes them as merely “juvenile”, what they worry about, what makes them feel good, what they’ll respond to in a product or service – your product or service.

Getting the right response from Canada’s fastest growing and wealthiest demographic group is precisely how Boomers Marketing can help you.
WE KNOW HOW TO MARKET TO BOOMERS BECAUSE WE ARE BOOMERS

all strategic and creative staff are boomers
(with the wealth of experience that implies)

• we grew up with the boomers

• we understand boomers

• we know how to motivate boomers

• we’ve been marketing to boomers our entire careers
WE’RE FOCUSED, WE’RE FAST, WE’RE FLEXIBLE

• our expertise is dedicated to a single target group

• because we’re lean and experienced, we can turn projects around
much faster than a large agency

• not locked into procedures or encumbered with layers of staff and administration