ASSESS YOUR OPPORTUNITY.

• As more and more baby boomers move into their 50’s, are you well positioned to keep or capture their business?

• Would tweaking your product or extending your product offerings improve your prospects?

• Are your competitors doing a better job of selling to the boomers?

Boomers Marketing can help you take an in-depth look at the growth opportunity
the 50+ group represents to your business.


MAKE THE MOST OF YOUR “BOOMER APPEAL”.

• Do you understand which segments of this market represent your greatest opportunity?

• Do you know how the needs of baby boomers are evolving?

• Have you analyzed what you can do to meet those needs more successfully, and profitably, over the next decade?

We can help you put together a strategic plan that targets the segments of the boomers’ market
that represent your greatest growth potential.


TALK DIRECTLY TO THE BOOMERS – IN THEIR LANGUAGE

• Are you just assuming your current advertising will spill over to the 50+?

• Are boomers actually aware of your advertising?

• Does your media plan ignore anyone over 48?

• Is your advertising message relevant to boomers?

• Do they find your advertising patronizing or off-putting?

• Are any of your competitors doing a better job of advertising to boomers?


We can help you develop a creative strategy, media strategy and creative execution
that persuades boomers you’re where their bucks should go!